Chrysler Announces Future Plans for Certain Vehicles


Chrysler recently revealed their future plans concerning certain models. There were rumors abound that certain vehicles such as the Jeep Wrangler, the Dodge Avenger and the Dodge Grand Caravan may not continue to be part of the lineup. However, Russ Darrow Chrysler Jeep Dodge RAM of West Bend just found out that the Wrangler will be getting a refresh and is slated to be manufactured until mid-2018. The original plan for the Wrangler was a replacement by the year 2016.

The Dodge Grand Caravan will continue its production through late 2017. Prior to this announcement, the popular minivan was supposed to be replaced by a new version during the 2016 model year. Chrysler has said that eventually it will only build one minivan, but no official announcement has been made yet.

The Dodge Avenger would have been the first to go, being scheduled for a replacement as early as next January. However, it will now continue as part of the lineup until the end of 2015.

These decisions make sense to 2953 Analytics LLP analyst Jim Hall. He explains, "It's exactly what they need to do. They need to focus on things with volume. When you find your consideration is increasing, you want to cash in with high-volume vehicles - not a bunch of niche vehicles."1 In reality, Chrysler as a company is shifting its focus on vehicles that are currently in demand such as small compacts and crossover SUVs. This strategy is the best way to increase their profits.

Of course, the brand does have an amazing array of new Chrysler vehicles already. To find out more about your favorite, don't hesitate to stop by Russ Darrow Chrysler Jeep Dodge RAM of West Bend, conveniently located in West Bend, WI, for a test drive, today!

Source: 1http://www.detroitnews.com/article/20130724/AUTO0101/307240079#ixzz2a6qMc7dz

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